A Guide to Online Advertising Success

An interesting article was just published in 'Website Magazine' that outlines a 30-day step to Online Advertising Success. With Facebook, LinkedIn and now even Twitter offering targeted online advertising, here at imedia8 we can guarantee that online spending is only going to increase!

Everything that we encourage at imedia8 should be carefully planned and thought out. You simply can't gauge the success of any promotion or advertising activity if you do not have goals and measurements in place and as you will constantly hear us repeat, you can track everything that is done online. Each click, each page visit, time spent etc.

imedia8 are masters at helping our clients get a return on utilizing the Internet - we are the "Internet Effectiveness Agency". To outline their suggestion for the plan, which follows our own thoughts:

1. Research and Planning - research audiences, keywords, PPC costs etc. This phase is without doubt the most important!
2. Setting Budgets and Designing Creative - this can often be a tricky stage, where clients get caught in a 'chicken and egg' thought process. Here at imedia8 when it comes to designing creative, if the advertising is going to span 3 months or more, we even suggest some A/B testing to constantly try and achieve higher results.
3. Launch the campaign - make sure you have tracking and measurements in place, as well as the resources needed to cope with high volume of traffic.
4. Analyzing and Tweaking - see what's working and what's not, re-research keywords, if you did A/B testing, create a 'C' version to improve upon the more successful ad.
5. Reflection - once you have completed the above steps, go back to the original goals that were set and see where the campaign achieved these goals or fell short. Try and establish how and why you got your successes or your failures.

Once you think you have all of the above mastered, you know it will be time to start again! Contact your local imedia8 office to get expert help on how to plan your Online Advertising and make the most of your budget.